Soup from the Seas - Creamy Seafood Chowder Mix
When fisherman and business entrepreneur Phillip Surette, of Yarmouth, Nova Scotia, thought of a product idea in 2006, he approached the Food Technology Centre for technical assistance in developing the product. His idea was to develop a soup base mix that could be sold together with seafood to increase his seafood sales. The requirements for the product were simple but specific - a dry soup base that could easily be turned into seafood chowder, calling for only a few additional ingredients, with preparation time of 15-20 minutes. Of course, most importantly, it would need to be a tasty, flavourful, creamy chowder made with seafood freshly brought from the seas.
The packaging selection and label printing were completed after FTC's food science team found the sources of ingredients and developed the formulation along with preparation instructions for the product. The next step for Mr. Surette was to test market the product. He began to receive positive responses from customers when he first presented the prepared seafood chowder at the Fisherman's Market in Yarmouth and at the Halifax Farmer's Market.
The Soup from the Seas - Creamy Seafood Chowder Mix contains 105g of dry ingredients in bags that give 5 cup servings each of seafood chowder. It has no preservatives, and cooking instructions are simple and easy to follow - "Easy as 1, 2, 3." Only milk, seafood and water need to be added, and it is ready for serving in 20 minutes. This product is now available at Sobeys' seafood departments in Nova Scotia.
For more information on the product, please contact Mr. Phillip Surette of Phillip Surette Holdings Ltd. at email@example.com. For further information on product development services available at FTC, please contact Yaw Dako, Food Technologist at (902) 569-7699.